ITC E-Choupal: Empowering Rural India #RESEARCH in the field of agriculture. e-Choupal is an initiative of Indian Tobacco Corporation (ITC) Limited (a . Indian market has inadequate physical, social and institutional infrastructure that is. ITC E-choupal: Corporate Social Responsibility in Rural India. Front Cover. Ali F. Farhoomand. Asia Case Research Centre, University of Hong Kong, ITC’s ABD, one of India’s largest agricultural exporters, has conceived e-Choupal as a ITC CSR Booklet · ITC Corporate Presentation · ITC Publications – on your email Click here to watch the video on ITC’s unique e-Choupal initiatives . The Ashoka – Changemakers ‘Health For All’ Award for the Rural Health.

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Fuelling latent rural demand The Economic Times. They see the ‘e-Choupal’ as the new age cooperative for all practical purposes.

Lintas Media arm, e-choupal join to launch Bharat Barometer blonnet. The services are customised to meet local conditions, ensure timely availability of farm inputs responsibikity credit, and provide a cluster of farmer schools for capturing indigenous knowledge. ITC holds out mall hope for villagers The Telegraph. Ground reality Business Standard. Ali Farhoomand ; Shilpi Banerjee. Expand all Collapse all The Big Picture ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient coorporate chain aimed at delivering value to its customers around the world on a sustainable basis.

Access this item You must be logged in to view this material. As a direct marketing channel, virtually linked to the ‘mandi’ system for price discovery, ‘e-Choupal’ eliminates wasteful intermediation and multiple handling.

You can change your cookie settings at any time but parts of our site will not function correctly without them. The eChoupal experiment has the potential to transform the farm sector The Times of India.


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ITC’s Agri Business Division, one of India’s largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. Jump to Sub Navigation.

This award recognises companies who have made significant efforts to create sustainable livelihood opportunities and enduring wealth in developing countries. The Award provides impetus to sustainable development and redponsibility ongoing social responsibility processes within the corporate sector. ITC is the first Indian company and the second in the world to win this prestigious award.

Worth a hill of soyabeans The Economist.

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Power back-up through batteries charged by Solar panels, upgrading BSNL exchanges with RNS kits, installation of VSAT equipment, Mobile Choupals, local caching of static content on website to stream in the dynamic content more efficiently, 24×7 helpdesk etc. Sluggish reforms hit e-choupal expansion: Product details Share this page: This will create another virtuous cycle propelling the economy into a higher growth trajectory.

Responnsibility plans personalised crop management services via e-Choupal 3.

The problems encountered while setting up and managing these ‘e-Choupals’ are primarily of infrastructural inadequacies, including power supply, telecom connectivity and bandwidth, apart from the challenge of imparting skills to the first time internet users in remote and inaccessible areas of rural India. Thereby it significantly reduces transaction costs.

While the farmers benefit through enhanced farm productivity and higher farm gate prices, ITC benefits from the lower net cost of procurement despite offering better prices to the farmer having eliminated costs in the supply chain that do not add value. The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative.


ITC E-choupal: Corporate Social Responsibility in Rural India – Ali F. Farhoomand – Google Books

Give them empowerment first The Hindu Business Line. All fields Reference no. The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of ‘India’s Best Innovations’. Website optimised indka IE 7. The socizl model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

ITC rrural on awards shortlist Business-standard. Another path-breaking initiative – the ‘Choupal Pradarshan Khet’brings the benefits of agricultural best practices to small and marginal farmers. From toothpaste to tractors, this rural mall has it all Outlook. Expand all Collapse all.

Go to advanced search. As India’s ‘kissan’ Company, ITC has taken care to involve farmers in the designing and resopnsibility of the entire ‘e-Choupal’ initiative. The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India.

ITC to set up a shopping complex at Ujjain Business-standard. View our pricing guide or login to see prices. Appreciating the imperative of intermediaries in the Indian context, ‘e-Choupal’ leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.

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